The designs are likely resonating with consumers because Target made a tangible effort to include the queer community when creating its Pride offerings. ![]() ![]() “It’s still rainbow capitalism but it’s cute,” one reviewer posted as a caption on their review video, in which they said they’d be purchasing pieces. still rainbow capitalism but it’s cute so I don’t really care lol #targetpride #pridemonth□️□ #pride #target Several videos humorously “reviewing” the Target Pride collection recently went viral on TikTok with many reviewers seeming to agree: Sure, corporate Pride feels disingenuous - but they’ll buy the pieces anyway. Target recently released its 2022 Pride collection in collaboration with LGBTQ artists and queer-owned companies - and the sizable offerings are getting mixed reviews from members of the LGBTQ community. However, Footwear News may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. All products and services featured are independently chosen by editors.
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